Three Main Qualities If Your Goal Is To Eventually Make Money

Start a blog or business.
We’ll help you settle on the two most important aspects of a new blog: your topic and your target market. If we do this right, you’ll not only have a new blog, but also an initial audience for that blog in the next couple of days.
Choosing Your Topic 
Your topic will be the basis for everything you write, podcast, or make videos about on your new blog. That can feel like a lot of pressure when you’re just getting started, but that’s perfectly normal. The only way to move past the discomfort and fear is to make the best choice you can right now and get started, adjusting as you learn more over time. Your topic should have three main qualities if your goal is to eventually make money from your blog:

1. You should have interest in the topic 
2. You should have some expertise on the topic (and a desire to build more expertise with time)
3. Other people should value the topic as well 

You’ve probably seen this in a Venn diagram like this before:
The two you’re most worried about right now are your personal interest and expertise. That’s because you can almost always find an audience that will value information about your topic, but who they are depends on what topic you choose. We’ll talk more about that in the next section, so for now just worry about you.
One more thing on the expertise front: expertise is one of the most valuable assets you can have as a blogger. The more you know about a topic, the more you can teach about that topic.
But that doesn’t mean you’re absolutely ruled out of starting a blog on a topic you have interest in just because you lack expertise. Instead, the corollary would be, the more you learn about your topic the more you can teach about that topic. This is sometimes referred to as being a “leading learner.”

Plus, consider this: many people prefer to listen to and get instructions from people who are just a little bit further along then they are. That is to say, just a little bit of knowledge about a topic can be extremely helpful to serve an audience who has, for example, no experience with that topic at all or no idea where to start.
When I started my LEED exam website to help people pass an exam in the architecture industry, I didn’t consider myself an expert on the topic, but because I had taken the exam myself and started writing about it, I was seen an an expert, and people began to trust me.