Paid Search

Paid Search
The Paid Search module will help you understand the fundamentals of paid search, how it differs from organic and the key benefits of both.

The Search Engine Optimization

SEO
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

Social Media Marketing

Social Media Marketing
The Social Media Marketing module enables you to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives.

Content Marketing

Content Marketing
Develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.